les patates frites du superman! |
Yup, Superman French Fries. The Man of Steel was no stranger to food tie-ins, having already had his own amazing brand of peanut butter, but these fries were only available in Canada. Funny, considering Superman stands for "Truth, Justice, and the American Way."
Essentially, these were just frozen french fries, similar to McCain Superfries but they had something else very special. You could instantly win a Super Powers action figure. Now, in the early 80s those Super Powers toys were the shit. And I mean quite possibly the best toys ever made. You'd push Superman's legs together and he would punch. Squeeze together the arms of The Flash and his legs would run. Robin would chop, etc, etc. And here you could get a fucking free action figure just for eating french fries! Goddam!
Looking back on the potato slices, I'm always kinda surprized that the Metropolis French Fry Corporation would need Superman to endorse their product. I mean, kids already like french fries. It's not like parents have a hard time getting their kids to eat them. Not like spinach, which needed Popeye as a spokesperson. Why didn't Superman endorse All Bran or rice cakes? When I was a kid, I would've eaten anything Superman solicited.
"Hello youngster. Try this super-flavored bowl of shit puffs!"
"Sure thing Superman! You're the greatest!"
On the back of the fry bag you could even save up UPC labels to mail-away for a free Clark Kent action figure.
Now get this: the only way to get that Clark Kent figure was in the mail. You couldn't go to the nearest Consumers Distributing and expect to find a Clark Kent figure on the shelf, no sir. Remember when you were a kid how excited you'd get if some mail came for you? I used to mail away for special G.I. Joe toys all the time, and when they came to the door it was always the happiest moment of my life. Getting a Kent toy in the mail was like having Superman come to your house for your birthday party.
I'm sad to say I never mailed away for the Clark Kent figure. And to this day I've still never gotten my hands on one.
these are obviously fake |
I also have vivid memories of cutting Superman out of the bag and using that little piece of garbage as a toy. We weren't poor, and I had a Superman figure, but for some reason I liked playing with the cut-out from the bag. Maybe it was my first attempts at being crafty.
Lastly, I really think my mother used to tell me if I ate my Superman French Fries that I'd be strong like Superman. And these days, I could really go for a frozen bag of those super memories.
Thanks for reading!
- ryan
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